The degrading UX of B2B SaaS websites
Picture this: You’re browsing a B2B SaaS website and déjà vu sets in. It’s like you’ve seen this layout before—the familiar copy, the predictable design. You’re on a quest to find the elusive pricing page, but it’s like a never-ending treasure hunt—Your eyes dart from one random navigation bar to the next. And just when you thought things couldn’t get more tedious, a pesky lead magnet pop-up barges in.
That’s how B2B buyers are treated.
Something has to change.
If your buyer is making all the effort to come to your website, you must be able to provide whatever they need instantly. That’s the future of commerce.
Yes, you may have a helper bot–but has it helped you find what you are looking for other than capturing your email address via conversation?
Buyers hold authority yet remain unserved
The future of SaaS buying will give buyers more control over their purchasing decisions. Not just that, but the future will redefine the buying experience itself.
From the evolution and popularity of product tours to the importance of review platforms, buyers have become increasingly independent in their decision-making process. The explosion of product-led growth has only amplified this further.
At Quolum, we aim to be at the heart of this. Quolum’s SaaS Spend Management and Procurement product deciphers what customers have bought, who uses it, and how much they have paid. We help answer the question: Is there an ROI on the purchase?
Today, we take this further.
We showcase a unique experience that captures buyer intent through a conversational user experience. No point and click. No drama. Simply describe and complete.
Quolum.AI or the Quolum SaaS Spend Co-pilot
As we say in startups, this is our Minimum Viable Product, and there’s a long way to go.
For starters, here’s the magic of Quolum.AI:
- It can address questions about Quolum’s product
- It can even talk about Quolum and its competitors
- It can give you advice on best practices across
That’s just version one. In the future, in version 2, we will launch even more exciting things..sssh!
But all of this sounds super rosy. But the proof is in the pudding. Why not interact with the world’s first SaaS Spend Bot today?