Introduction
HubSpot is a cloud-based Customer Relationship Management (CRM) software designed to help businesses market and sell their services efficiently. Established in 2005, HubSpot has over 158,000 customers spread across 120+ countries worldwide.
This multifaceted CRM software divides its services into five hubs: Marketing, Sales, Service, CMS, and Operations.
Each “hub” focuses on a distinct business aspect and features three plans: Starter, Professional, and Enterprise. HubSpot lets its customers make personalized bundle choices or subscribe to discounted hub bundles via the CRM Suite.
All HubSpot hubs offer Free Tools, so users can access elementary add-ons for free.
Although HubSpot’s Free Tools and Starter plans are great, they’re less comprehensive than the software’s Professional and Enterprise licenses.
The HubSpot pricing for Marketing, Sales, and Service Hubs integrate a per-user or contact pricing structure. As such,your business’s subscription increases with user and contact additions. But if unchecked, your expenditure could spiral out of control and stall expansion goals.
Likewise, HubSpot charges “onboarding” fees on its Professional and Enterprise plans alongside certain extras at added costs. Thus, your licensing costs could significantly increase.
But it’s possible to save on the cost of HubSpot. Read our detailed guide on reducing HubSpot CRM expenses without hassles.
Key Points
- HubSpot has five CRM hubs: Marketing, Sales, Service, CMS, and Operations.
- Each hub has “Free Tools” and three payment plans: Starter, Professional, and Enterprise.
- HubSpot has a per-user/contact pricing model on its Marketing, Sales, and Service Hubs that could cause significant subscription increments.
- Quolum helps cut costs on Hubspot by reducing zombie licenses, helping waive additional fees, leveraging price benchmarks in negotiations and a whole lot more.
HubSpot Pricing Explained
As we’ve established, HubSpot has five hubs: Marketing, Sales, Service, CMS, and Operations. Each hub integrates Free Tools alongside three Hubspot pricing alternatives: Starter, Professional, and Enterprise.
Although the Free Tools and Starter plans are perfect for small-sized startups, they can be limiting as your firm grows. For comprehensive solutions, opt for the Professional or Enterprise HubSpot license.
Here’s an overview of HubSpot pricing based on its distinct hubs:
HubSpot Marketing Hub
Marketing Hub integrates your go-to marketing tools into one intuitive platform to save time and create personalized experiences that interest your target audience.
Besides hosting Free Tools, the HubSpot Marketing Hub has three payment plans: Starter, Professional, and Enterprise.
HubSpot Marketing Hub Free Tools
HubSpot’s Marketing Hub Free Tools lets you generate leads and monitor marketing successes- in fact, without paying a dime!
Notable Features
- 10 custom properties
- Three dashboards hosting 10 reports each
- Email-only mobile optimization
- One shared inbox
- Ad retargeting available to two audiences
- One automated email action
- One blog with HubSpot branding
Limits
- Email Send Limits: 2,000 (with HubSpot branding)
HubSpot Marketing Hub Starter Plan Cost, Features, and Limits
The Marketing Hub Starter tier starts at $18 monthly.
Notable Features
- Absence of HubSpot branding on the landing page
- 10 dashboards with 10 reports each
- Email reply tracking
- 10 email and form automated actions
- Five currencies
- Email and in-app support
- Ad retargeting for two audiences
Limits
- Contact Limits: 1,000 marketing contacts
- Email Send Limits: 5,000 (or 5x your marketing contacts per calendar month)
HubSpot Marketing Hub Professional Plan Cost, Features, and Limits
The Marketing Hub Professional plan starts at $800 per month. To get this license, you must first pay the one-time Professional Onboarding fee worth $3,000.
Notable Features
- Custom reporting
- 1,000 campaigns
- Omni-channel marketing automation
- 10 teams
- 100 custom reports
Limits
- Contact Limits: 2,000 marketing contacts
- Email Send Limits: 20,000 (or 10x your marketing contacts per calendar month)
HubSpot Marketing Hub Enterprise Plan Cost, Features, and Limits
The HubSpot Marketing Enterprise package starts at $3,600 per month. Enterprise Onboarding costs an additional $6,000.
Notable Features
- Hierarchical teams
- Multi-touch revenue attribution
- Custom behavioral events
- HubDB availability
- Partitioning
- YouTube analytics integration
Limits
- Contact Limits: 10,000 marketing contacts
- Email Send Limits: 200,000 (or 20x your marketing contacts per calendar month)
HubSpot Sales Hub
HubSpot’s Sales Hub can improve sales and streamline transactions. Sales Hub users can monitor playbooks, sequences, goals, meetings, and conversations too! Consequently, this smoothens the customer management process.
Like the Marketing Hub segment, you can access three HubSpot pricing packages for Sales Hub besides the Free Tools: Starter, Professional, and Enterprise.
HubSpot Sales Hub Free Tools
Sales Hub Free Tools gives you access to crucial CRM add-ons for quicker and more streamlined sales without spending a dime!
Notable Features
- 200 email notifications
- Up to five snippets
- Three dashboards hosting 10 reports each
- 10 customized properties
- Five email templates
- 1-to-1 emails (with HubSpot branding)
Limits
The Sales Hub Free Tools plan doesn’t have a user limit. This tier lets users utilize free features until they upgrade to paid HubSpot bundles.
HubSpot Sales Hub Starter Plan Cost, Features, and Limits
The Sales Hub Starter Plan costs $18 per month.
Notable Features
- 5,000 snippets
- 5,000 documents
- 1,000 personal and team meeting links
- 1,000 custom properties per object
- Two deal pipelines
- 5,000 templates
- 500 call minutes
Limits
- Paid Users: Two paid users included
HubSpot Sales Hub Professional Plan Cost, Features, and Limits
The Sales Hub Professional plan goes for $450 per month. This package also has a one-time onboarding fee of $750.
Notable Features
- 5,000 sequences
- Five playbooks
- The product library can host up to 1 million products
- 10 e-signatures
- Custom and default forecasting
- ABM tools and automation
Limits
- Paid Users: Five paid users included
HubSpot Sales Hub Enterprise Plan Cost, Features, and Limits
The Sales Hub Enterprise plan costs $1,200 per month. For successful activation, subscribers must pay a one-time onboarding fee worth $3,000.
Notable Features
- Predictive lead scoring
- 10 custom object definitions
- Conversation intelligence
- Advanced permissions
- Recurring revenue tracking
- 300 hierarchical teams
Limits
- Paid Users: 10 paid users included
HubSpot Service Hub
HubSpot’s Service Hub is for businesses seeking effortless relationships with customers. This tier offers comprehensive support features (i.e., agent presence in the inbox, detailed knowledge base, and ticket routing) to guarantee effective and flexible customer service.
HubSpot Service Hub Free Tools
Service Hub Free Tools gives individuals and small businesses free access to top-tier customer support-themed options.
Notable Features
- One ticket pipeline
- Five active lists
- 1,000 static lists
- 200 email notifications monthly
- Email health reporting
- HubSpot branded 1-to-1 emails
Limits
The Service Hub Free tier can host unlimited users. Note that users will only have access to “Free” features until they upgrade to a paid package.
HubSpot Service Hub Starter Plan Cost, Features, and Limits
The Service Hub Starter plan will cost you $18 per month.
Notable Features
- Conversational bots
- Unlimited email open and click notifications
- Two ticket pipelines
- One phone number (not supported in all countries)
- Email and in-app chat support
Limits
- Paid Users: 2 paid users included
HubSpot Service Hub Professional Plan Cost, Features, and Limits
The Service Hub Professional plan starts at $450 per month. Onboarding this HubSpot contract will cost an extra $750.
Notable Features
- Five playbooks
- 50 customer feedback surveys
- Comprehensive service analytics
- Customer portal
- 10 association labels
Limits
- Paid Users: 5 paid users included
HubSpot Service Hub Enterprise Plan Cost, Features, and Limits
You’ll need to pay $1,200 monthly for the Service Hub Enterprise package but intending subscribers should note that this plan has a $3,000 onboarding fee.
Notable Features
- Knowledge base single sign-on
- Conversation intelligence
- Field-level permissions
- 10 custom objects
- Admin notifications management
- 50 custom goals
Limits
- Paid Users: 10 paid users included
HubSpot CMS Hub
Launched in 2020, this unique content management system ensures secure, swift, and scalable growth for businesses.
Unlike other complex content management systems, HubSpot’s CMS Hub eliminates stale gatekeepers, democratizing the web management process to enable businesses to execute their boldest ideas.
CMS Hub Free Tools
Not only does the CMS Hub Free Tools plan help users fulfill content management needs, it does so without the requirement for financial commitments.
Notable Features
- Advanced menus (not applicable to landing pages)
- Ad management for simple website audiences
- 99.99% measured uptime
- Website and blog pages are available in three HubSpot languages
- Standard web analytics dashboard
Limits
- Website Pages: 25 website pages
- Blogs: One blog (HubSpot branding included)
CMS Hub Starter Plan Cost, Features, and Limits
The CMS Hub Starter plan goes for $22.50 monthly.
Notable Features
- Live chat
- Personalization tokens
- Required fields
- URL mappings
- Conversational bots with additional features
Limits
- Website Pages: 50 website pages
- Blogs: One blog
CMS Hub Professional Plan Cost, Features, and Limits
The CMS Hub Professional plan has a $360 monthly flat rate. Unlike the professional packages of other HubSpot hubs, this plan doesn’t feature mandatory onboarding fees.
Notable Features
- A/B testing
- Advanced SEO recommendations and optimizations
- 100 custom reports
- Dynamic personalization
- Smart content and reporting
Limits
- Website Pages: 10,000 website pages
- Blogs: 100 blogs
CMS Hub Enterprise Plan Cost, Features, and Limits
The robust CMS Hub Enterprise starts at $1,200 per month and users won’t need to pay onboarding charges.
Notable Features
- Salesforce custom object sync
- Additional root domains
- Adaptive testing for up to five pages
- Web applications
- Memberships
Limits
- Website Pages: 10,000 website pages
- Blogs: 100 blogs
HubSpot Operations Hub
Entering HubSpot’s domain in 2021, the Operations Hub strengthens the CRM software with functions that ensure efficient and more accessible data management.
Thus, a business’s operating team spends less time executing reactive data-themed activities and more time on their operations. Users can also access Free Tools alongside paid functionalities via Starter, Professional, and Enterprise subscriptions.
Operations Hub Free Tools
The Operations Hub Free Tools gives users charge-free access to certain special functions required to sync data between HubSpots as well as numerous third-party applications.
Notable Features
- Historical sync
- Email health reporting
- Ticketing
- Default field mappings
- App Marketplace Integrations
Limits
- List Segmentation: 5 active lists and 1,000 static lists
- Custom Properties: 10 custom properties
Operations Hub Starter Plan Cost, Features, and Limits
The Operations Hub Starter plan will cost you $18 per month.
Notable Features
- Companies
- Contact management
- Tasks and activities
- 1:1 technical support
- Custom field mappings
Limits
- List Segmentation: 25 active lists and 1,000 static lists
- Custom Properties: 1,000 custom properties
Operations Hub Professional Plan Cost, Features, and Limits
The Operations Hub Professional plan starts at $720 per month.
Notable Features
- Five calculated properties
- Programmable automation for 400 workflows
- Webhooks
- Data quality automation
- 3,100 custom reports
Limits
- List Segmentation: 1,000 active lists and 1,000 static lists
- Custom Properties: 1,000 custom properties
Operations Hub Enterprise Plan Cost, Features, and Limits
The pricing for Operations Hub Enterprise Plan will see subscribers pay $2,000 per month.
Notable Features
- Snowflake data share
- Create 50 datasets
- Advanced permissions
- Advanced data calculations and prep
- AI-powered data formatting recommendations
- 20 custom object definitions
Limits
- List Segmentation: 1,600 active lists and 1,500 static lists
- Custom Properties: 1,000 custom properties
How to Save Money on HubSpot Pricing Tiers
HubSpot pricing is a per-user/contact structure on its Marketing, Sales, and Service Hubs. Further, additions to these licenses will increase your monthly or annual subscriptions. You’ll also pay more for personalizing your plan with add-ons.
Besides the CMS and Operations Hub, new Professional and Enterprise subscribers must pay a one-time mandatory onboarding fee on other hubs (Marketing, Sales, and Service).
This table shows what to expect in terms of HubSpot onboarding fees:
| HubSpot Hub | Professional Onboarding | Enterprise Onboarding |
| Marketing | $3,000 | $6,000 |
| Sales | $750 | $3,000 |
| Service | $750 | $3,000 |
Adopt these practices if you’re looking for ways to reduce HubSpot CRM prices:
Waive HubSpot Onboarding Fees with a Certified Agency Partner
Professional and Enterprise subscribers will pay a mandatory onboarding fee for specific hubs. Despite the large amounts charged, HubSpot needs to make onboarding comprehensive.
Here, the CRM company assigns an Account Manager to guide you through a hub’s inner workings through scheduled calls.
After onboarding, you should understand how certain functionalities work. However, HubSpot’s familiarization process is surface-level. Thus, you might make errors during usage.
The possibility of using your preferred hub inappropriately after settling a pricey onboarding charge, understandably, leaves a sour taste.
But guess what?
You can waive these fees by partnering with a Certified Agency Partner like Quolum. Besides, if you qualify for free onboarding, you’ll receive in-depth context on your license’s vital features.
Make Annual Payments Instead of Monthly Subscriptions
Like most subscription-based offerings, HubSpot also offers rebates if you make annual payments.
Using the Marketing Hub Professional Plan for context, those making monthly payments will spend $890 per month. Maintaining this subscription for a year sees their total spend at $10,680.
However, by entering into an annual subscription, you’ll be charged a flat rate of $800 per month. Therefore, you’ll make an upfront payment of $9,600, $1,080 less than what you’d have spent on month-by-month subscriptions.
Purchase the CRM Suite
HubSpot’s CRM Suite lets users simultaneously subscribe to all five hubs (Marketing, Sales, Service, CMS, and Operations).
Available as Starter, Professional and Enterprise plans, this table shows CRM Suite’s discounted values:
| CRM Suite Tier | Included Products | Pricing (per month) |
| Starter | Marketing Hub Starter, Sales Hub Starter, Service Hub Starter, CMS Hub Starter, and Operations Hub Starter | $29.97 |
| Professional | Marketing Hub Professional, Sales Hub Professional, Service Hub Professional, CMS Hub Professional, and Operations Hub Professional | $1,600 |
| Enterprise | Marketing Hub Enterprise, Sales Hub Enterprise, Service Hub Enterprise, CMS Hub Enterprise, and Operations Hub Enterprise | $4,999.99 |
Leverage HubSpot and Nonprofit Discounts
To save costs on HubSpot, leverage discounts. This service has two major discount routes: HubSpot for Startups and HubSpot for Nonprofits.
HubSpot for Startups gives businesses a 90% discount in their first year, a 50% discount in the second year, and a 25% discount in the third year. However, your business must’ve raised $2 million in funding and partnered with a certified HubSpot agency to qualify.
Conversely, HubSpot for Nonprofits grants a 40% discount to nonprofit establishments based in the United States, Canada, Australia, or New Zealand.
Delete Inactive Users and Unused Contacts
HubSpot has a per-user/contact pricing structure for its Marketing, Sales, and Service Hubs. You can reduce your overall subscription values by deleting inactive users and unengaged contacts.
A top-tier full-stack SaaS management platform like Quolum can monitor users and track contact engagement daily, weekly, monthly, or annually to uncover users or contacts who shouldn’t be part of your Marketing, Sales, and Service licenses.
Save Money on HubSpot Subscriptions with Quolum
Your HubSpot spend could shoot up quickly with user/contact additions and onboarding fees.
To reduce costs, Quolum is available to help. Here’s just a brief glance at how Quolum can cut cost.
- Assistance when choosing a HubSpot subscription suitable for your company or enterprise.
- Killing zombie licenses. We had a Hubspot customer cut 55% of their licenses, just by analysing usage for free.
- Automatic invoicing and renewal management, reducing the strain on your firm’s finance team.
- Detailed price benchmarks, to know you aren’t overpaying for a company your size.
- Duplication analysis, to ensure you don’t have multiple tools with the similar function.
- Similar deep-level integrations to cut costs across numerous SaaS tools like Jira, Slack, Asana, Zoom, and lots more!
Our SaaS management system can monitor your HubSpot users and contacts too. Moreover, we’ll use these insights to know if it’ll be best to tweak your existing plan or discard it to save costs.
We’re also at the forefront of negotiations. Our procurement team can expertly negotiate contracts with SaaS merchants for discounts and seamless payment plans. Plus, we offer a savings guarantee – you don’t have to pay anything for our service unless we save you money. So from getting rid of onboarding fees, we find you all the savings you need.
If savings, convenience and being on top of your tech spends are a priority, start saving by talking to an expert here.
FAQs
How do I get a HubSpot discount?
One sure way to earn a HubSpot discount is by checking if your business qualifies for either the HubSpot for Startups or HubSpot for Nonprofits programs. If it does, you could earn HubSpot discounts over a preset timeline.
Does HubSpot negotiate pricing?
Yes. However, only top SaaS procurement services like Quolum can negotiate with HubSpot for unique and affordable pricing structures.
How do I save money on HubSpot?
Consider making annual payments to save money on HubSpot. In addition to that, opting for hubs your business uses and hiring Quolum for perspective on areas to cut costs is also a great idea!